News
HerDesign's Client J.G Edelen Celebrates Grand Opening of New Facility!
(Photograph by Mike Wray for The Martinsville Bulletin.)
HerDesign's ongoing client, J.G. Edelen - hardware supplier and home of Coolknobsandpulls.com, Coolcasters.com and Notebuggy.com, has been featured in the local newspaper The Martinsville Bulletin in an article written by Shawn Hopkins.
Thanks in part to continued growth and sales from the HerDesign created and maintained site: Coolknobsandpulls.com - J.G. Edelen Co. celebrated the Grand Opening and dedication of its new facility on November the 15th.
This facility includes warehouse, office and showroom space.
Spectators at the dedication ceremony were told the new building is at least in part, a monument to how the company has adapted to the Internet age.
Jay Edelen, company vice president and co-owner, said the 84-year-old Baltimore-based company still sells cabinet knobs and pulls and other hardware to what is left of the U.S. furniture industry and appreciates its support.
Since 2003, however, the company also has been selling directly to consumers through its Web site, coolknobsandpulls.com, and that business “really took off” and has nowhere to go but up, he said. The company’s goal is to be the best at selling cabinet and drawer hardware and similar products online, he said.
What started as a Web site that Edelen’s wife, Masha, created at home in her free time has grown into a busy portal for selling the company’s products to everyone from housewives to busy New York executives, Edelen said. Masha Edelen’s Web design company, HerDesign, maintains the site and has become important to the business, he said, because if there’s a problem that causes the site to go down, the income it generates just stops.
Coolknobsandpulls.com gets about 60,000 unique hits a month and more than 2,500 orders per month, Edelen said, which works out to about 30,000 pieces moved and about 20 percent of the company’s overall business. He said he expects it to continue growing because although older people can be resistant to buying things online, young people are comfortable with the practice.
J.G. Edelen is a great example of how having an e-commerce site can really help grow your business!
Please visit the following HerDesign-created websites to see the various products that J.G.Edelen has to offer:
coolknobsandpull.com
coolcasters.com
notebuggy.com
Contact HerDesign Web Studio today to see how you too, can benefit from doing business in today's Digital Age.